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How to Build a Blog-Worthy Photo Studio on a Budget

February 26, 2017 by Ty Merkel 1 Comment

How to Build a Blog-Worthy Photo Studio on a Budget

It’s easy to get lost in the photography world’s endless sea of image stabilization lenses, titanium tripods, extra battery packs, and UV filters. But what gear do you really need to set up a photography studio to meet all your blogging needs? And how can an upstart photographer or entrepreneur find all that gear without breaking the bank? Fear not: I’m here to say that with a little elbow grease, a few tips and tricks, you can piece together a mini studio that produces Vogue-crisp images without the huge price tag.

You may be blogging for business or for fun. You may be a photographer who wants to break into the blogging sphere. Perhaps you are a seasoned blog star looking to switch out some worn gear.  As long as you’re a tight budget and need photography gear, this article is for you.

Here is exactly what you need to build a blogger’s photo studio on a bootstrapped budget. I’ll show you the equipment I use myself or would highly recommend.

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All photos by me 🙂

Cameras

I have a Canon 5Ds which I adore, but it is definitely pricey and not exactly startup friendly. So here are some sensible alternatives, which I have used and loved. 

1. Canon Rebel t5i

Canon’s Rebel t5i (which is priced at $649) is a super starter and well-balanced entry-level DSLR, but its capabilities are on par with the best cameras. And if blogging and product shoots are your main outlets, then it will suit your needs just fine. The list of pros is long for this little camera. With its 360-degree tilt-able touchscreen, good image detail at high ISOs, and fast autofocus, this baby has enough technical headroom for you to really spread your creative wings.

2. Canon Rebel SL1

But if your budget is suuuuper tight and you want to shave off a few hundred dollars, you can opt for Canon’s less tech-packed entry level DSLR— the Canon Rebel SL1 (currently priced at $399).

The downside of this camera is that it doesn’t have a swivel screen, the burst mode shooting isn’t as quick, and it has less cross-type Auto Focus points. Upside is that this camera is two hundred dollars cheaper, and it has a higher effective ISO, meaning you can take photos in low light with less noise (which is when photos look fuzzy).

Lenses

When you are starting out, do yourself a favor and skip the kit lens and opt for a Canon EF 1.8 50mm lens. At just $125, it is a remarkable lens and truly the best bang for your buck. It is a prime lens (which means it has only one focal length and you cannot zoom) but the major benefit of this is that you can maximize available light and get crisp foreground/background separation. You’ll have faster apertures, crisper detail, and a whole lot more of that velvety bokeh (that out-of-focus blur in a photo’s background).

But if you are shooting flat lays all day, every day and need a wider focal length to broaden your angle of view and pack more detail into your shot, then I would recommend this Canon 28mm lens ($149).

Tripods

Everyone who has dabbled in studio photography knows that you will sometimes need to mount your camera on a tripod in order to snap from those impossible angles and perspectives (because you are a photographer not a contortionist). I keep this Targus Light Weight Tripod on hand because it is paper-light and delightfully affordable at $19.

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Bonus Tip

Holding your camera over a flat lay scene can be a major workout. You can save yourself the strain by opting for this insanely versatile Vanguard Alta Pro Tripod at $135. You’ll be able to get that perfect bird’s eye view of the scene with ease, and if you’re as frugal as me, you can just use a lunchbox stuffed full of your rock collection as your tripod weight. Whatever works!

Wireless Camera Remote

A camera remote might be one of the best (and cheapest) accessories around. It allows you to be your own photographer, to step away from the small screen or tiny viewfinder to compose your photos from a different vantage point. Most of all it allows you to completely avoid that micro shake/blur caused by your hand when you click the shutter button (because the slightest movement kinda ruins the shot and it can get frustrating quick!)

Wireless remotes are especially useful in studio and blogging shots because those require a long shutter to capture enough light with a high aperture and low enough ISO so everything looks sharp and perfect.

I use this Amazon Basics controller. It’s the bare bones option, but I don’t need it for anything else. It’s $8 and only works for Canon or Nikon cameras.

But if you have a Sony, Olympus, or anything else Opteka sells remotes for nearly any camera for $8 dollars as well.

Lights + Diffusers

This kit ($121) offers just the big basics you’ll need to get started — two bright lights with diffusing umbrellas attached along with a set of large backdrops to add background behind your shots.

You could argue that diffusers and reflectors are the most important tool in a studio photography kit. They allow you to avoid harsh shadows, and they make photos look bright and clean even on stormy, grey days.

Backgrounds +  Props

Larger photo gear companies typically overcharge when it comes to tabletop backdrops (backgrounds that you lay across a table or the floor). Don’t waste your money. You can DIY your own for just a fraction of the cost.

When it comes to color backgrounds, I typically head to the nearest craft store and pick up some colored paper, or better yet project poster boards (since they are sturdier, stiffer, and easier to set up than paper). This white board ($13) is my go to for most projects.

Also, if you can swing it, I would recommend these 24-inch reflective acrylic boards ($29) that give a lux glean to your snaps.

Finally, Amazon’s Interesting Finds offers some quirky bright objects for staging scenes that you can use over and over again. For example, this shot right here is quite literally half objects I found on Amazon.

This is also the time to hit up thrift stores or dig through your attic for interesting knick knacks to populate your shots.

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Memory Card

When you are shooting on a DSLR, the files are large and always end up eating more space in your memory card than you expected. Even when it comes to studio photoshoots, you end up taking dozens of shots just to get that perfect angle.

So allow yourself the luxury of buying a SanDisk SD 32 gb memory card for $15. As a photographer who is chronically running out of space on every device, my opinion is the bigger the better, because running out of memory can really throw a wrench in your workflow.

There you have it! That’s everything you need to set up a killer studio for creating some dreamy images for your blog, Instagram, website and beyond! Get your budget studio set up and get creating those stunning images!

Filed Under: D.I.Y, Featured2, HUSTLE, SHOOT, Starting Out, TIPS & TRICKS, Ty Merkel, Uncategorized, YOUR KIT

Where to Find Stunning Stock Photos for Absolutely Free

February 2, 2017 by Ty Merkel 5 Comments

Where to Find Stunning Stock Photos for Absolutely Free

Ah, stock photos. When done right, they can really spice up your work, while also saving you some major time and energy. Good stock photos give visual power to the stories you need to tell. They allow you spend less time creating content for your blog posts and more time creating a beautiful product for your client. But that’s only if those stock shots are visually captivating.

Obviously, there are some brilliant creatives out there (you might be one of them!) that create stunning stock photos and if you can, you should turn to these photographers for your stock needs. But if you can’t for whatever reason, free stock photo banks are a helpful tool for upstart photographers looking to enhance their blogs and social media game.

Read on to learn how you can find your own high-resolution stock photos for free.

Licensing Legalities

First, the legal stuff (sorry, I’ll try to keep this interesting). The free photographs available on the sites listed below fall into two categories: CC0, and CC.

CC0: Creative Commons zero license means that you can use the photos in any way you’d like—copy, modify, distribute and perform the work, even for commercial purposes, all without asking permission. Take care to remember that these photos can be used for personal and commercial purposes but cannot be sold or redistributed (aka trying to pass off the photo as your own intellectual property).

CC Attribution: Creative Commons with attribution means that you can use the photo in any way you want, as long as you credit the creator of the photo. Attribution is simple: next to the aformentioned stock photograph, write ‘Photo by x’ with a link back to their website or their profile on the licensing site.

It’s usually all as simple as that, but this small legal blurb compels me to say this: I’m a photog not a lawyer, so triple-check the licensing before you click that download button.

1. Pexels

Where to find free stock photos

Pexels is one of the first places I go to find incredible free stock photos. All of its more than 25,000 images are not only free for you to use in any way you choose, but they’re all tagged and searchable. I can’t tell you how hugely convenient this is when you need to find exactly the right photo that conveys just the right mood for your project or landing page. Amazingly, some 3,000 images are added each and every month to its database. Pexels is essentially becoming the Google of free, beautiful stock photography. It even has a growing library of free videos.

Licence Type: CC0

2. Unsplash

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Unsplash offers a massive, searchable collection of jaw-dropping, high-resolution photos with everything from whimsical work spaces to NatGeo-style photographs of foxes. If you subscribe to its email list, then you get 10 of its best snaps delivered hot and fresh straight to your inbox every 10 days. You can also make a personalized home feed that highlights photos you’re interested in. The site also has a handy feature that displays curated collections of images such as “Women At Work” or “Fashion Startups.” Attribution is preferred but not required. Next to Pexels, this is one of my all-time favorites.

Licence Type: CC0

3. Death to Stock 

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Death to Stock photographs are insanely gorgeous. Join their mailing list and a pack of 10 photos within a certain category (categories like “mountains,” and “coffee shop”) will be delivered to your inbox each month.

Death to Stock also offers a paid plan where you get an extra 10 photos each month. At the end of the day, Death to Stock excels because their quality in photo style and usability is the best in the biz. But they have their own licensing agreement which you can read more about here.

License Type: Photograph End User License

4. Life of Pix 

lifeofpix-example

Life of Pix is a photo service created by the LEEROY creative agency and it is chock-full of free, high-resolution images for any project. Also, if you are interested in donating a few shots for some exposure, there’s a chance that the Life of Pix site will highlight you as a “Photographer of the Week” and if so, they will plug your work on their social media outlets and website (for free).

Licence Type: CC0

5. Tookapic

tookapics

Tookapic is a curated collection that offers both paid and free stock photographs. It is characterized by its moody, hyper-stylized, people-centered snapshots. You can filter by free photos which can be used for personal and commercial projects, although you must attribute the photo to the artist and link back to Tookapic website.

Licence Type: CC w/ attribution

6. Pixabay

PIXABAY

Pixabay is stock marketplace that offers over 850,000 photographs, illustrations, vectors, graphics, and videos, all free of charge. A large portion of their photos could be classified as art pieces, and are as glossy and attention-grabbing as any magazine cover page.

Licence Type: CC0

7. Kaboom Pics

kaboompics.com_Working in the group

Kaboom Pics is a collection of super high quality, editorial-style photographs that covers everything from fashion to food. It’s easy to browse since you can search via keywords and hashtags. Even though Kaboom is a CC0, the site’s owner does love it when you throw some attribution their way.

Licence Type: CC0

8. FreeStocks.org 

free stocks

FreeStocks offers a wide range of shots for personal and commercial projects. You can browse narrow categories (everything from iphone on desk to girl drinking smoothie), and you can search trending hashtags, which is nifty.

Licence Type: CC0

9. Negative Space

negative space shot

Negative Space releases 20 new photos every week loaded with plenty of street and workflow scenes. Their collections are searchable by category, color and copy space. Here attribution isn’t required.

Licence Type: CC0

10. Epicantus

OLYMPUS DIGITAL CAMERA
OLYMPUS DIGITAL CAMERA

Epicantus contains Pinterest-perfect photography by Daria, visual & UX designer extraordinaire. These minimalist images with a french blogger edge were specifically created for landing pages, blog posts and the like. All of Daria’s original shots are free and up for grabs for commercial and personal use.

Licence Type: CC0

11. Jay Mantri 

jaymantri

Jay Mantri offers a stunning collection of simple, minimalistic images. These lovingly crafted images showcase stunning architecture, rich landscapes, and his beloved oxford kicks. He releases seven new photos every Thursday. You can search and filter the images by date and hashtags. 

Licence Type: CC0

Thus concludes our tour of sites with jaw-dropping, free stock photos. When you’re in a pinch, or looking to optimize the heck out of your workflow, turn to these stock photo gods. 

And remember: Enjoy, and attribute responsibly!

Filed Under: Boost Profits, Featured1, ORGANISE, SHOOT, Starting Out, TIPS & TRICKS, Ty Merkel, Uncategorized

Beyond the Law: My Unlikely Path to Professional Photography

January 31, 2017 by Jen Dziuvenis Leave a Comment

Beyond the Law: My Unlikely Path to Professional Photography

 Ten years ago, I was finishing my last year of law school, preparing for the bar exam, and looking forward to a stressful career sitting behind a desk, navigating the American legal system. If you had told me that nearly a decade later I’d be getting paid to follow adventurous couples into the backcountry or jetting off to Iceland to photograph an elopement, I would have told you that you were nuts.

But that’s where I am and I wanted to share a bit about how I got here.

As with many of the best changes in life, my move into the world of professional photography was brought on by some pretty extreme discomfort. My “real” job had been making me miserable for way too long when one day I hit a breaking point. I realized that the small amount of money I was taking home after I paid for our son’s daycare wasn’t worth the anxiety I was experiencing at work … and that continuing to do what I was doing was the definition of insanity.

That night I had a heart-to-heart with my family, drank a couple glasses of wine, and mustered up a heaping dose of courage. There may have been some tears. Turning in my resignation the following day was equal parts scary and liberating. I didn’t know what was next but I was damn sure that I needed to be doing something different.

Beyond the Law: My Unlikely Path to Professional Photography

All images by Jen Dziuvenis.

At that time I had been doing photography as a hobby for several years, mostly taking pictures of pretty landscapes and crazy cyclists ripping up trails in the mountains. Friends had asked me to take their family photos or suggested that I shoot their weddings and I had flatly refused. “That’s not really what I do …” were the words that came out of my mouth.

“No freaking way!” is what I said in my head.

Being a wedding photographer couldn’t have been farther off my radar. I didn’t especially enjoy going to weddings. Why would I want to photograph them?

Then one day, through the magic of social media, I stumbled on photographers who were doing stuff that I loved — work that spoke to my sense of adventure and search for authentic connection. People like Ben Sasso and Jordan Voth completely changed my idea of what wedding and portrait photography could be. Stiff, awkward poses were replaced with real emotion, undeniable human connection, and some of the most incredible landscapes on earth. A fire had been lit.

Beyond the Law: My Unlikely Path to Professional Photography

I decided to step out of my comfort zone and try my hand at photographing humans. I begged my friends to model for me and answered Craigslist ads looking for photographers. I connected with an online community of local photographers and did some second shooting at weddings. I agree when a friend offered to pay me to shoot her own wedding day.

I was scared as hell and full of doubt. I did it anyway.


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In a span of a few months photography went from an expensive hobby to a baby business that was bringing in enough money to convince me that this could actually be a thing. I booked a few weddings, doubled my rates, and booked some more. I invested in training and equipment. I landed my first international destination wedding. I had photos go wildly viral. For a very new business, I was having far more success than I had ever imagined was possible.

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That’s not to say that it’s been easy or that I’ve been able to turn this into a fulltime gig overnight. Even with quick success, it’s slow going and a huge percentage of what I make goes straight back into the business. I’m working harder than I ever have — and doing it for less money.

And yanno what? I’m loving every damn minute of it.

I had a regularly occurring meeting at my last job that caused me considerable anxiety. Every few weeks it would pop up on my schedule and I’d curse and cringe. I left it on my calendar when I quit that job as a constant reminder of why I left. That message still pops up every two weeks but now it doesn’t cause me angst. Now it makes me feel proud. It’s a reminder that I left that world behind, took control of my life, and am hustling like hell to pursue my passions.

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Filed Under: Featured1, HUSTLE, INSPIRE, Jen Dziuvenis, LIFE, MOTIVATE, SHOOT, Starting Out, WORK IT

The Ultimate Guide to Growing Your Photography Business With Instagram

January 19, 2017 by Ty Merkel Leave a Comment

The Ultimate Guide to Growing Your Photography Business With Instagram

Everyone is on Instagram—reality tv stars, startup coffee shops, Taco Bell, landscape photogs, and flower crown designers. With more than 400 million active users, the app is changing the way people advertise their businesses. High visibility as an “influencer” on Instagram is becoming a coveted status that can quickly transform a fledgling photography business into a money making machine.

However, many photographers are just discovering the app, and you might be wondering if you missed the window when it was easy to amass thousands of followers.

I’m here to tell you it’s not too late, and with a little direction and structure, you can hop on the social media gravy train and drive tons of benefits for your business.

Hold up though—you might be wondering how Instagram can grow your business. The answer is this: Instagram allows you to curate a journey, a story populated with your professional work. It can help you lift the veil between your photography business and clients, and convince followers that they shouldn’t just hire you for your photography skills but also for your unique perspective and personality. Then on the practical end, it increases visibility, adds credibility to your business, and makes you more SEO-friendly. 

Best of all, Instagram allows you to do this all for free, which makes it one of the most effective marketing devices…well, ever.

So yes, you should be on Instagram, if you aren’t already. Here are 10 tips to help you whip your gram’ into shape.

1. Only Showcase Your Best Work

While posting regularly is key to developing your Instagram folllowing, make sure you are posting only cream of the crop images—the kind of photos that incite an automatic wow. Create an Instagram persona that strikes the balance between formal and carefree, and keep your followers hooked by mixing up the sort of images you post. But always share shots that fit distinctly into your brand. India Earl, a wedding and elopement photographer based in Utah, has curated a beautiful Instagram that speaks volumes about her personal style.


#1 Only Showcase Your Best Work@indiaearl

2. Decide your niche ASAP

From the get-go, you must position yourself as an authority within a specific field, because you can’t be a jack-of-all-trades photographer. If you try to specialize in everything, you’re really specializing in nothing. The more narrow your niche (like babies in fairy costumes or enchanting elopements) the better, because it will help you stand out from the rest of the Insta crowd. Additionally, you never want users to be confused about your forte. My advice is to make it so glaringly apparent that a random follower only needs a millisecond glance at your Instagram page to know exactly what your expertise is.

3. Tell Good Stories

When someone decides to follow you on Instagram, they become avid consumers of your work. Your job, then, is to keep them addicted.  Even though you want to represent your brand accurately, don’t be afraid to be funny or too whimsical. Your followers obviously admire your work, but they tune in to connect with you as an artist with an authentic personality. At the same time, don’t feel pressured to spin life changing stories or reveal universal truth. Just be yourself. Like what happened at your last shoot? Did it start to rain during the marriage ceremony? Or did you make goofy faces at a toddler just to grab one good photo of them? I know you possess a unique perspective and stories that only you can tell. So go ahead and narrate them! I promise your followers will fawn over your candor.

3. Tell Good Stories@tecpetaja


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4. Use Hashtags and Geotags Effectively

Hashtags and geotags increase your post’s reach across the app. While it might be tempting to use a hundred tags to promote a post (I’ve been there), a tactful approach will help you so much more. First off, an effective hashtag is searched but not overused. Your post is probably going to be lost in any hashtag with over 500,000 entries.

Also, avoid common tags such as #sunset, #fun, #dog, and the like, since they are overloaded and the engagement from these tags is quite spammy. If you tag all willy nilly you might attract bots or aimless likes that won’t convert into followers (let alone clients). You want to cultivate an intentional, active and caring following.

In terms of placement, don’t substitute real words in your caption with hashtags. Example A:  “#Sunsets in #Iceland are insanely #beautiful”. Avoid this cardinal Insta sin at all costs. It is just a tad grating to read, and the human attention span is shorter than a goldfish’s while scrolling the Gram, so keep your captions clean and legible to keep your audience captivated.

Instead, put your hashtags at the end of your post or in a comment below, and please try to limit yourself to 20, which is a classy amount. Don’t bombard your poor followers with 50+ hashtags.

Here’s a starter template for deciding what hashtags to use:

  •  Always, always geotag the location of the photo, and if you can, indicate the specific name of the park, building or event (some examples are #losangeles #lacmalights #dodgersgame). Followers invariably want to know where a photo was snapped, and it makes your photo pop up if someone searches that location.
  •  Indicate the type of photography (eg. #newbornshoot, #seniorportraits).
  •  Tag the equipment you used (eg. #canon5ds #35mmsigmalense). 
  •  Pair up your location and expertise (#losangelesweddingphotographer #chicagosportsphotographer). 
  • Tag the details of your shoot (#newbornclothes #weddingdress). 
  • Lastly, use Instagram’s Explore feature to discover trending hashtags such as #newyearseve2016 and #earthday and integrate those trending combos which are relevant to your post.

4. Use Hashtags and Geotags Effectively@kathvphotography

5. Apply For Shoutouts

Besides hashtags, geotags, and interaction, shoutouts remain the single best way to gain followers. But how do you court a feature account, you ask? Here’s how you do it—follow an account that is analogous to your niche, authentically engage with their posts often (aka more than the thumbs up sign), and tag photos that would fit right into their feed. It’s that easy. If you are consistent, the moderators will eventually notice you. Then, when you finally nab a feature, make sure to flex that ethos and issue a heartfelt thanks so they feel compelled to feature you again, because everyone likes doing favors for grateful folks— am I right?

6. Ask Questions In Captions

An effective way to spark engagement is through posts that ask a question. Queries are irresistible because they ask for opinions, and everyone loves to give their two cents.

I have even found breathtaking adventure spots just by asking my followers for suggestions. Get creative. Ask what life-changing book they read this year. Or what is their favorite national park? What kind of cat do they want to be? (Like I said. Don’t be afraid to be whimsical). Ask anything, because your followers will appreciate the fact you care about their thoughts and interests and that following you means a reciprocal show of affection.

6. Ask Questions In Captions@indiaearl

7. Forge Authentic Community

If you feel intimidated by other influencers with a million followers, don’t sweat it. Followers aren’t necessarily fans—and popularity doesn’t denote profitability. Because at the end of the day, you don’t want a successful Instagram, you want a successful business. Back when I was working for a wedding photography company, our Instagram only had 1,200 followers. But half of our business came from the app! Yes, HALF.

While the dreamy goal is to gain a massive following to increase the exposure for your business, you want to first focus on treating your current followers well. Follow them back, like their photos, show them sincere appreciation beyond a nonspecific “thanks.” Always aim to start conversations with followers that prove you care about their support. Because the more you talk to each of them, the more they will not only feel compelled to follow you, but also to support your business financially, and champion you in a myriad of other ways. Also, reach out to current and past clients and flatter them with tags. Puff them up, tell your followers why you had a stellar time working with this client, and just be genuine.

7. Forge Authentic Community@elizabethmessina

This is a bit taboo, but you should also reach out to your competition. Yeah, I said it! Why not convert them into friends instead of foes? Trade marketing secrets, observe each other’s client conversion tactics, and maybe even partner up for a fancy project. This is just another way to increase visibility and become deeply involved with your Insta niche. You could even cross-promote one another, and you just might win over a few of their fans. At the end of the day, only use Instagram to build bridges, never burn them.

8.  Host Giveaways And Advertise Discounts

Giveaways are huge on Instagram. Whereas contests and free prizes on the general internet off the social media grid are always viewed with skepticism, Instagram is a rare exception. Although, in the midst of all the Insta-revelry, remember that the goal is to have users advocate for your brand while pursuing your prize. Here’s how you host one in five steps: 

  • Choose a theme based on your specialty (eg. babies, family portraits, dogs in cool hats).
  • Decide the prize: whether that be free headshots or five canvas prints.
  • Determine how users can enter the contest. They can like a photo, follow your page, share your post, tag their friends and or comment or perform a combo of all the above.
  • Choose an entry deadline. If you are giving away seven separate prizes you might want to give it a week. Or if it is just one prize, 24 hours might suffice. Just make sure to give people enough time to enter and allow the contest to gain traction.
  • Promote your contest. Because who’s gonna enter the contest if they don’t even know it’s happening right? Send out polished emails to past clients, post it on all social media mediums, tell your aunt who likes every single one of your posts. Just get the word out!

Additionally, Instagram is an effective megaphone for advertising discounts sans content. For example, you could announce a 25% discount on a newborn photo session if you book within the next 48 hours. Sometimes a small savings is all it takes for a client to take the plunge and book a session with you.

8. Host Giveaways And Advertise Discounts@kateholsteinphoto

9. Post Behind-the-Scenes Images and Videos

Instagram’s stories are basically a copycat of Snapchat that lets you create photo sequences that expire after a day. It is where you get to be a real human and not just a profit-obsessed robot who happens to take stunning photos. Deposit content into this feature that wouldn’t work in a traditional post—like behind-the-scenes shots, selfies with clients, snaps of your perpetually messy work desk, or you wading into a frigid lake in the middle of freaking winter to get that perfect shot. Since this content only last 24 hours, the stakes are much lower and it won’t affect the aesthetic of your home page.

10. Make Sure Your Linked Page From Instagram Is Sales-Centric

That link in your Instagram bio should lead directly to a “Book Your Session” page instead of more examples of your work, because at this point your Instagram is your portfolio as far as your prospective customer is concerned. Make it painfully easy for followers to arrange a photoshoot so they don’t get cold feet while exploring your site.

The final word:

Obviously, Instagram won’t replace your portfolio or traditional networking. Who knows, it could become the next Vine and die abruptly tomorrow. But for now, 30% of the internet is on Instagram. If potential clients are logging onto the app, you need to get on there and catch em’. Don’t be afraid to get reach out, be inspired, tell good stories, and most of all, have fun! It can only help your business. So log on, post those gorgeous photos of yours, and start meeting your 400 million new besties.

Filed Under: Boost Profits, Featured4, MOTIVATE, SHOOT, SOCIAL, Starting Out, TIPS & TRICKS, Ty Merkel

My Best Advice for New Photographers

January 14, 2017 by Jen Dziuvenis 2 Comments

My Best Advice for New Photographers

Editor’s Note: All images taken by the author.

I’ve been shooting for a long time but it was only recently that I made the jump from doing this for fun to doing this for work. The transition went far more smoothly than I expected — mostly because I’ve gotten a lot of really good advice from some really smart people. If you’re wondering how to make photography a business — not just a hobby — I know what you’re going through. I was there too… and it wasn’t all that long ago.

My Best Advice for New Photographers

I’m far from an expert on any of this stuff but I’ve learned some things along the way — and I wanted to share them with all of you. I’m not trying to sell you anything — this post doesn’t include a sales pitch or affiliate link. I’m just sharing the love because I’m 100% on the “community over competition” train.

So with all that in mind, here is my best advice for new photographers:

advice2

Don’t be afraid to invest in your business.

Yes, I own a lot of bikes and camera gear but the reality is that I’m pretty freaking thrifty. I have a hard time parting with my money but pretty early on in this adventure I realized that if I wanted to be successful, it was going to cost me. Especially early on. I’ve enrolled in workshops (more on that later), upgraded equipment, paid for software, ordered samples, bought presets, and done all the boring things necessary for starting a business (hello liability insurance, registering an LLC, etc.)*. I’m not telling you to start throwing money around wildly (please don’t do that) but I am saying that you’re going to have to be OK with spending some cash.

*As a side note, if you’re wondering why photography is so expensive, this is why.

advice3

Don’t be afraid to invest in yourself.

Shortly after I started taking this thing super seriously, a spot opened up in a popular, sold-out workshop. It was expensive and on the other side of the country. I sucked it up and registered anyway. It felt indulgent at the time but I am SO glad I did it. Yes, I learned a ton (OMG did I learn a ton!). It was a commitment of time, money, and energy, and once I had made it, I felt like there was no going back. I was all in. I’m hoping to make this an annual thing (I’m dusting off my passport for next year’s workshop!). I’ve also spent money on online classes, local workshops, and shootouts and I’ve never regretted any of it. You are not throwing money away. You are investing in yourself.

advice4

Find your tribe.

I was going to title this “network” but, to be honest, it never really feels like networking to me. I’m an introvert (a very outgoing one, but an introvert nonetheless) and everything about “networking” kind of gives me hives. I initially found my tribe online (which was perfect for a quasi-hermit). I joined photography groups on Facebook, which led to other photography groups on Facebook. I learned stuff. I met people. I got clients. I got inspired. And oh yeah, I also made friends. Having people to go to for advice, critiques, and inspiration? It’s been invaluable. This leap would have been a lot slower and harder without getting help along the way.

advice5

Find your niche.

Look you guys, there are a lot of freaking photographers out there — and a lot of them are very good. It’s competitive. You don’t want to compete on the quality of your photos alone (not because you’re not good but because A LOT of people are good) and you don’t want to compete only on price (the race to the bottom is one you don’t want to win) . You need to find what you’re good at and what you love and then foster the hell out of it. For me, I love photographing authentic connections between fun, adventurous people in the outdoors – and that is what all of my efforts are geared towards. And while you’re finding your niche? Make sure it’s authentic. Because clients are smart and can see right through it when it’s not. Be you – even if “you” is someone who is pretty informal, is obsessed with dogs, and really loves “that’s what she said” jokes. (Hi, I’m Jen. Have we met?) Your clients will appreciate who you are and the ones who don’t are not your clients.

advice6

Shoot with other photographers.

I don’t think this can be said enough. SHOOT WITH OTHER PHOTOGRAPHERS. Do it at workshops. Second shoot at weddings. Sign up for shootouts. Meet up with randos you met online and go take pictures of each other. Shooting with other people was super intimidating for me at first. To be honest, I was sort of terrified. But now I realize the value in it and I do it every chance I get. You will learn SO MUCH about how to shoot, how to pose, and how to connect with your clients. You will learn how you like to shoot … and how you don’t. And all of it will be helpful.

advice7

Be prepared to work your ass off.

I used to have a regular 9-5 job. I sat at my desk, put in my hours, and at the end of the day I’d go home and not work again until I went back in the next morning. That’s not the case anymore. If you follow me on social media you see that I spend a lot of time outside during normal “working” hours — hiking, mountain biking, hanging out with my kid and my dogs — but don’t let that fool you. I work way harder now than I ever did before — I just do it at different times of the day, on different days of the week, and on my own schedule. I heard someone say that you have to work 16 hours for yourself for every 8 hours you worked for someone else. It’s true — and it takes a boatload of discipline. But don’t let that scare you because it’s also super satisfying.

advice8

Be good at being uncomfortable.

You guys, I was so anxious before my first paid shoot. The day leading up to it was pretty much ruled by fear and anxiety. I was scared. And while the nerves have subsided a good amount, they are still there. If you get nervous before a shoot I’m here to tell you that you’re not alone. I still get nervous (although much less so now) every single time. And ya know what? I’m OK with that, mostly because I believe the nerves actually help. They keep you on your toes. They keep you constantly pushing to be better. They mean that you care. I’ve heard photographers who I look up to who have been doing this for years say that they’re still terrified every single time. Maybe it will get better. Maybe it won’t. Either way, it doesn’t really matter. So ya know what? Embrace it. Be good at being uncomfortable — learn how to deal with fear. And yes, this applies to way more than just photography.

I hope this was helpful to someone out there in internet land. What did I miss? What advice do you have? And if you’re new and trying to make the leap, tell me what your biggest struggle is. Maybe we can help. We’re all in this together, y’all. Leave your comments below!

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Author pictured above.

Filed Under: Featured3, HUSTLE, Jen Dziuvenis, SHOOT, Starting Out, TIPS & TRICKS

Learn Film Photography Guides Now Re-Released

October 22, 2016 by The FCA 2 Comments

Learn Film Photography Guides Now Re-Released

You’ve been asking for these for a while now! I had to withdraw them from sale due to uncertainty around VAT rules in the UK, but now they are BACK! and here for you right now.

These are for the photographers who want to know how to learn film photography, how to make it profitable, and how to create and deepen your creative practice and signature style.

Want to know more? Check out the books here>

This is book ONE in the series, for those new (or newish) to shooting film, where you’ll learn the most common mistakes made when starting out with film (and how to overcome them) how to develop your OWN style (for you if you want your work to stand out in a sea of pastel-pretty) and how to start marketing it so that you get noticed.

As seen on Wedding Sparrow and SLR Lounge > click here to download your FREE chapters and find out more. 

learn film photography book by Charlie Kingsland-Barrow

Intermediate / advanced film shooter but struggling with the marketing aspect? You’re going to want BOOK TWO. Film – The Luxury Advantage.

Covering all aspects of marketing your film photography from how to blog (the right way) how to convert clients into bookings from a single email using smart copywriting, email and social media techniques. This book is an investment into your business profits > check it out here. 

Download Film; The Luxury Strategy

Filed Under: SHOOT Tagged With: film photography, learn film photography

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