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Photography Businesses

The Easiest Way To Make More Money From Photography

October 20, 2014 by The FCA 45 Comments

The Easiest Way To Make More Money From Photography

What if I told you that there is an easier way to make more money from photography?

That your bank account could still be steadily increasing while you take time off, while you play, while you relax… that you could be making money while you sleep?

We photographers work hard, right. Really hard. There is always something to be done, whether you’re out shooting or spending countless hours doing your editing, admin, packaging, website design, blogging… not to mention social media updates.

Who has time to update all of the social media sites, all of the time, with everything you are ‘supposed’ to be sharing? There just never seems to be enough minutes in the day!

That’s without even taking time for one minute to actually refuel our creative tanks – you know, reading things you love, visiting galleries + exhibitions, travelling, sketchbooking, or even just relaxing and -gasp- turning off our phones to spend time with our loved ones.

We love it though, this life of photographer. It’s a beautiful life.  It’s the one we want + the one we chose.

But sometimes… we get tired – don’t we?  Suddenly we don’t want to look at Pinterest boards or overly styled desktop snaps or update our blogs or wonder what the competition / our friends are doing.

We don’t want to be doing all-night editing marathons, or be glued to our phone screens. Suddenly working with tiny babies who won’t co-operate / demanding brides / model divas / ‘the industry’ feels like a lot of hard work.

Do you ever feel like this? Like you would rather just bury yourself back into your bed rather than get up and work? Even though you know that you’re lucky and you love your business and it’s all that really you ever want to do.

So… what if I told you that there is another way?

What if I told you that there is an easier way to make more money from photography? From your photography business?

That your bank account could still be steadily increasing while you take time off, while you play, while you relax… that you could be making money while your sleep?

It works like this.

There is only one of you.  Your photography business can only make a finite amount of money, because there are only a certain amount of shoots you can do – unless you clone yourself.

You can of course work every single minute that God sends, but what is the point in that? No matter how much we love photography + our work, it is still work! And even then, there are only a certain amount of minutes in a day.

So if you think about it this way… there is only a certain amount of money you can earn, right?

Unless you stop trading time for money. 

And you create something that you can sell every minute of the day.

A digital product.

Creating a digital product is perfect for you if you want an easy way to make more money from your photography business.  It’s for you if you would like to free up a little more time – for whatever purpose you wish.

There is minimal cost and often, low competition.  It can provide your business with a huge financial boost – and even completely change the direction of your business entirely, if you want it to.

You just need to believe that you can create something that people will want.  And if you’re passionate enough, people will most likely want it, because your passion will help to sell whatever you’ve created.


 

Thinking about using social media to grow your business? Facebook Ads Academy for Photographers gives you all of the fundamentals you need to leverage the most powerful social network in the world to make much, much more money than you’re making now. We’ll teach you the tricks & secrets to create a successful Facebook campaign on your very first try.


How I Made More Money From My Photography Business

Do you think that  all sounds great, but a bit impossible + unrealistic? Like a floaty day-dream somewhere in the distance?

So did I.  Earlier this year I wrote a book.  Well, it’s actually a guide. A downloadable guide.  It’s about film photography – I love film and shoot film for the majority of my paid and commercial assignments.

2014-05-12_0006

If someone had said to me a year earlier that I was going to write a book about film photography, I would have laughed.  I am definitely not the world’s best film photographer, and I don’t know every single thing there is to know about film photography.

But I am passionate about it. I knew enough.  I researched the rest.  And I added in my own personal experience to my the subject that I love.

2014-01-08_0004

Think about it! What areas and aspects of photography do you absolutely love?

Are you brilliant with newborns, at keeping them calm, at posing them?

Perhaps you are amazing at creating your own presets.

Perhaps you have a specialist niche like equine or pet photography, or ballet photography.

Perhaps you have worked out how to SEO your site to make it on to page one, every single day of the year despite any Google zoo updates.

Maybe you are brilliant at styling product shoots, or creating your own fashion sets, or making your own newborn props with your awesome knitting skills.

Whatever it is that got you into photography in the first place, whatever aspect of photography that keeps your heart burning and alive every time you do it – you can use it to transform your photography business. 

My book has sold – over and over and over again.  It paid for the deposit on our home. + lots more.  It got reviewed on some amazing websites. It completely revolutionised my business.

Supercharge Your Profits - Learn To Shoot Film

And all I had to do was sit and write it. A process which was completely enjoyable + engrossing + satisfying.

How long do you think it would take you to write a book?

It took me just under 3 weeks. 

I do love to write, but more than that, I was passionate about what I was writing about.

ANYONE can do this.  I’m not anybody special.  I don’t have an English degree.  I don’t have super-powers.  I just decided that one day, I was tired and there must be an easier way.

You can do it too. 

Not a writer? There are so many other digital products that you could create, that will help you to earn money while you sleep, free up your time, and transform your photography business.

It just needs to be something that you can create and then distribute online.

What about actions/ presets? websites? courses? what about a series of podcasts? What about a video course? Downloadable guides and courses? Even meditations + visualisations for photographers would sell to the right audience, the right group of photographers!

A lot of photographers think that the next logical step after mastering their craft that the next logical step is to run a workshop.  But although workshops are fun and beautiful and help to raise your profile – again, you are still trading time for money.  There are only so many workshops you can run, only so many hours you can squeeze into one workshop, only so many tickets you can sell.

This model of making more money is SO much easier.

A little bit more about how easy it is to create a digital guide –

I didn’t even need to find a publisher.  You won’t need any special equipment – I wrote mine on google docs because I don’t have Word on my laptop.  I used a free trial version of Acrobat to edit it when it was finished.  I pay $5 a month to host my book online, used a wordpress template that I already had to set up a website for it.

How does this sound to you so far? Does it get you feeling excited about the potential and possibilities? It should do – because if you do it right it can be such a great way to make more money from your business.

Why My Book Is A Success

These are the reasons my book has sold – and continues to sell – so successfully.  You can use these tips to help create your own digital products.

– I was truly passionate about my subject

– I wrote conversationally- the way that I talk- meaning the book is easy to read and digest

– I explained almost everything on the sales page – why I wrote the book, and more importantly what you can expect to gain from reading it (check it out here to view it as an example)

– I could demonstrate that I knew what I was talking about through my past experience.  So if you can provide evidence to your readers or buyers that you truly know what you are talking about, they will be more likely to trust you – and buy from you.

My (film) photography has been published in leading online + print publications – (Style Me Pretty + Magnolia Rouge amongst many others) so my readers trust that I know what I am talking about.

My other credentials include that I am a writer for the film photography blog 35to220.com, I was selected as a Beta tester for the wonderful UK Film Lab when it opened its doors,  and the four years I spent studying fine art photography at University.

But you don’t have to have all of this – don’t be put off if you feel your credentials don’t look similar.  Testimonials are equally as powerful – I gave away a few copies when the book was first launched in the hope that I would gain some positive feedback if they enjoyed the read, which I could then use on the page.

– I give away a free sample.  On my sales page I have a link where anyone can download a free sample of the book – and it’s quite a big section, not one piddly page or anything like that.  If people like what they read, they buy the book.  Sometimes buying online can be a bit scary for customers if they don’t know what they are going to get, so I take this fear away by showing them via the free sample.

Want to know more? Don’t miss these recent posts:

  • 12 Ways to Make More Money From Your Photography Business in 2017
  • The Ultimate Guide to Growing Your Photography Business With Instagram
  • My Best Advice for New Photographers

If this post has been useful, please leave us a comment! We would love to know if you’re planning a digital book, course, guide or other product! 

Filed Under: HUSTLE, INSPIRE, ONLINE, WORK IT Tagged With: film photography, Money While You Sleep, More Money, Photography Businesses

Grow Your Photography Business With Capture Success

October 17, 2014 by The FCA Leave a Comment

Grow Your Photography Business With Capture Success

capturesuccess copy

Did you start your business the wrong way around?

Most photographers do. We learn to use our cameras, do some shoots, and then think about whether we want to do this as a business and how we can make money from it.  Except we never truly focus on that part – the money part– because we are too busy trying to use our cameras + technology properly + then finding clients, to think about it properly.

This is crazy! In almost every other business, the business owner makes plans + goals + a business plan before launching their business.  In fact if you suggested to almost any other business owner that they start up in business without having an idea of what kind of profits they wanted to make they would probably laugh – right? Yet this is what so many of us do!

Is this one of the reasons photographers have such a high failure rate? Or why so many photographers fail to take the leap to full-time photographer, instead it just remains a part-time pocket money job which never really makes any actual healthy profit?

Don’t worry, I’m not going to get all money-and-boring-biz talk on you.  What we have for you is way more fun. 

But think about it – did you make a business plan? Did you even note down your goals + aims when you started your business? 

If you want to grow your photography business, the best place to start is on firm foundations.

Mapping out a plan, your dreams + hopes for your business, with a target map of how exactly you are going to do it, is one of the best ways to ensure that you stay on track and focussed as your business grows.

You become proactive – working everyday to meet your goals –

rather than reactive – working everyday with no clear direction or path in the hope that it will lead somewhere, constantly responding to situations as they arise, or as you think of them, rather than in an organised + structured way.

All roads do lead to somewhere, eventually, but having a structured route will help you to get where you are going a LOT faster and more easily.

So we created our Capture Success pack for you.

What is the Capture Success pack?

The Capture Success pack is a miniature version of the in-depth planners that we will be releasing next year – it’s a combination of worksheets + steps to follow that will fast-track you along the route to success.

Basically it’s what you need if you want your photography business to

– have more direction

– have clarity and focus

– be working towards dreams + goals

– make your dreams to become a reality + not somewhere in the distance.

In addition, using the Capture Success pack can help you to become more motivated and inspired as your work gains more structure and your tasks become clearer – and your dreams come ever-closer.

Who is the Capture Success pack for?

It’s for photographers who want their business to grow in the ways mentioned above.  It doesn’t matter what genre or style you work in, from boudoir to babies and everything inbetween, if you want to give your photography business a big kickstart- no matter what stage of business you are in- then this will help you.

Who is it not for?

The Capture Success pack might not be right for you if you don’t have big dreams for your business, if you aren’t a positive + optimistic thinker, if you don’t feel as though your business needs any assistance, and if your photography business has already provided you with everything you ever wanted.

How Much Do I Need To Pay For It?

The Capture Success pack is entirely free.  Yep, 19 pages of photography-goodness.

What do you have to lose? Just take the sheets and do what you like with them! Though if you want to tag us on Instagram with #capturesuccess as you work through your printouts, we would love to see your shots / desktops / coffee breaks.

How do I get it?

Just click here.

What do I need to do next?

Print it all out, attach into a gorgeous binder or folder, sit down with a big mug of tea or coffee and your prettiest stationery – think coloured pens, sharpies, highlighters, and a ton of washi tape + get to work! Enjoy + don’t forget to tag us in your snaps!

 

 

Filed Under: INSPIRE, MOTIVATE, ORGANISE Tagged With: Downloadable Planner, dreams, goals, grow your photography business, organise, Photography Businesses, planner

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